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Market finance.yahoo.com Nov 9, 2026

Car shoppers hunt for a bargain, yet pickups remain immune to inflation

Auto sales tell a tale of two markets as pricey truck sales soar, just as more car shoppers look at certified pre-owned cars. Video Transcript 00:00 Speaker A The car buying market is a perfect example of the economic scenario of opposite extremes happening at once, what economists call a K-shaped economy. 00:10 Speaker A Take Ford Motor Company, which reported its October sales. While down year over year, Ford saw huge spikes in sales for new F-series pickups. 00:20 Speaker A At the same time, Ford certified pre-owned cars are selling like gangbusters. 00:27 Speaker A Big trucks and used cars both seeing sales gains? Analysts explain it as the full-size truck demand is immune so far to high fuel prices and ongoing inflation as both retail and commercial buyers need truck utility. 00:43 Speaker A At the same time, many shoppers seek a good deal. 00:48 Speaker A As a result, studies show the percentage of people cross shopping new and used cars has been at an all-time high this year. 00:57 Speaker A For more, visit freep.com. View Comments

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